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CASE STUDIES

Examples of web design and marketing strategy consultants NCS approach to UK and international web sites

We tailor our recommendations for your individual business situation but with some common themes:

  • Understanding your objectives and budget
  • Building a solid business, technical and design platform for your website to succeed
  • Providing a package of prioritised services within your budget

We present some case studies here of some very different clients which illustrate these themes.

Rhode School of Cuisine
Jitterbug Furniture
Transairvac International Limited

Rhode School of Cuisine

The Business: Mike and Terri Rhode operate top quality luxury villas for rent in Provence, Tuscany and Marrakech. They run vacation gourmet cooking schools from these and had just published a new cookbook based on the French and Italian cooking schools’ Mediterranean cuisine.

The Challenge: To launch a new website to sell the Mediterranean cookbook, plus revamping the old and out of date cooking school and luxury villas web site designs to achieve more bookings.

The Approach:

  • Detailed keyword research which identified a large number of worthwhile search phrases in use for each site, then development of enhanced, more powerful content building the keywords page by page into the new sites
  • An image rich ‘family web design’ was created to give the sites a cohesive, quality appeal with custom 3D graphics selectively used. Other features included:
    1. Online sales capability for the cookbook
    2. Content management for a monthly recipe page including an online image library
    3. Press section with password controlled library of downloadable images
  • Upgraded hosting was provided on the 2 main sites to maintain download and email speeds
  • A manual search engine registration programme focussed on the US and international search engines plus an ongoing pay per click engine campaign

The Results:

  • Substantial growth and levels of site traffic with over 12,000 per month visits to each of the first 2 sites soon after launch
  • ‘We receive many compliments on our sites and 80% of our bookings now come from the internet’, said marketing manager Mike Rhode Junior
Mediterranean Cookbook Cooking School Luxury Villas

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Jitterbug Furniture

The Business: Mark Young set up his own custom design furniture business based in Woking, Surrey. He takes individual commissions for anything from stylish chairs and tables to beds and bookshelves. A one man firm, Mark faces the normal time and budget pressures in marketing the business as well as designing and making the pieces.

The Challenge: To establish a stylish site on a very limited budget that would produce enquiries from the internet from the UK and other countries as well as supporting Mark’s off line marketing.

The Approach:

  • A tailored package spreading the budget over copywriting, web design, search engine optimisation and registration, hosting
  • Keyword research highlighted good opportunities to target productive search terms and these were built into the page text and metatags
  • The design was simple and focussed on examples of Mark’s work
  • The search engine submission concentrated on free engines to fit in with the budget

The Results:

  • Good search engine profiles were obtained quickly including top and first page positions in main engines and directories like Google and Yahoo
  • Site traffic levels climbed and have continued without further expenditure at an average of 900 visitors per month
  • ‘The web site paid for itself within months from business gained’ says Mark
  • ‘I would highly recommend NCS to any small business whether new or established.’ continues Mark. ‘NCS provide a quality service giving good continual support. They are very cost effective which allows my business to reach a much wider clientele. It will definitely increase the business output of your company. Approximately 40% of my business has been generated from my website so far.’

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Transairvac International Limited

The Business: Owned and managed by Toby Clarke, Transairvac supply a wide range of transport and industrial equipment including tanker discharge equipment, air compressors, gas compressors, rotary lobe pumps, and industrial blowers throughout the United Kingdom, Europe and around the world.

The Challenge: Transairvac had a website but it wasn’t working well. The design looked tired and it didn’t produce any new business leads. Bitten by previous disappointments with web designers, Toby set a limited budget to do an initial ‘fix’.

The Approach:

  • In our free initial consultation, we advised Toby that his problems stemmed largely from a poor web design that not only looked mediocre but which was actually blocking the search engines
  • We produced a package within his budget to fix the technical problems, improve the design and inject a measure of search engine optimisation. We would re-register the site with search engines where appropriate and low cost or free

The Results:

  • Site traffic jumped almost 400% year on year and the company began to receive business enquiries
  • ‘We get a stream of enquiries now’, says Toby, ‘For example, we even received one order from India that more than paid for all the web work by itself.’
  • Following the satisfactory initial work, Transairvac commissioned NCS to do more improvements to the site and also transferred the hosting to us following problems with the previous host company service

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Net Commerce Solutions
Web design and marketing strategy consultants for UK and international markets
 
   
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